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We build one voice system with per-department AI assistants. Dev writes microcopy, support handles tickets, marketing ships landing pages · all out of the same Brand Kernel. Operational in ten days. No enterprise platform. No three-month discovery.
Error messages, empty states, onboarding tooltips, release notes, support replies, in-app email, docs, marketing copy. Eight surfaces. One voice system. One Brand Kernel that every team reaches for.
Eight teams. Eight voices.
One voice across every touchpoint.
77%
of companies ship brand-inconsistent content
Marq/Lucidpress 2021
10–20%
revenue at risk from brand inconsistency
Lucidpress 2021
73%
of marketing teams use AI in content workflow
HubSpot 2024
€18k+
typical Writer.com or Frontify setup for SaaS
Vendor public pricing 2024
The left is what AI generates without your brand context. The right · with a Brand Kernel loaded.
"Error: An unexpected error has occurred. Please try again later or contact support for further assistance. We apologize for any inconvenience caused."
"Hmm, that did not work. We are looking into it · usually under five minutes. If it is still broken after that, ping help@yourapp.com and we will fix it fast."
In-app microcopy, marketing pages, and support replies read like three different companies · because three teams write them without a shared rulebook.
Devs write error messages ad-hoc. Every string is a new negotiation. Brand stays at the door of the codebase.
AI generates release notes and help docs in the same generic SaaS voice as every competitor. Nothing distinguishes your product on the written layer.
Onboarding email, empty state, and cancellation flow each have a different tone · hand-off between PM, designer, and marketer drops the voice every time.
Founder or CPO is still the last checkpoint for "does this sound like us". That does not scale past fifty user-facing strings.
One Source of Truth with tone-per-context rules · app UI, marketing pages, support replies, docs. Same kernel, different register, never a different brand.
We pull current content from product, marketing, and support. Quantify where voice breaks · which sections feel like a different company. You see the numbers before we build anything.
Three-hour facilitated session with founders and team leads. Extract the unified voice, personality, tone variations per context (playful in empty states, precise in errors, direct on landing pages).
We deliver the Brand Kernel, microcopy governance rules, and three AI assistants (one per department) configured in your AI stack. Tested on real strings from your product.
Product, marketing, and support in one room. Everyone rewrites real strings live using the assistants. Before and after is immediate.
Assistants integrated into each team workflow. First real content reviewed against the system. Async feedback from us during the rollout week.
Product writes better microcopy without asking marketing. Marketing stays on-voice without asking the founder. Support sounds human without memorising a template.
Developer runs five UI tasks through the Microcopy Assistant during the workshop. Three error states, one empty state, one onboarding string. Live peer review.
Support agent works three real ticket scenarios (refund, bug report, feature request) through the Ticket Assistant. Compares with previous replies.
Content lead writes one release note and one help article using the assistant. Tone-per-context rules applied live.
Approval Rubric applied to ten real strings pulled from the product. Team agrees on pass and fail with a measurable score.
We have not delivered this system to a SaaS company yet. We will not pretend otherwise. The core method · voice extraction, governance, per-department AI activation · is proven with a founder-led DTC brand · sixteen operational documents, six-plus AI workflows live, sixty-nine percent sales growth after relaunch (combined factors). The SaaS application adds one new dimension (microcopy governance) to the same tested architecture. We offer pilot terms for our first three SaaS clients · lower than future pricing, full ownership of all deliverables, first-in-portfolio case study rights.
An honest answer to each one.
Book a Voice Gap Audit call · thirty minutes, free. We map where your voice breaks across teams and show you the first three moves of the extraction method. No pitch.